Book Review: Marketing Theory and Metatheory

Journal of Marketing 1971 / 04 Vol. 35; Iss. 2

Book Review: Marketing Theory and Metatheory

Gordon, Guy G., Lazer, William
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Volume:
35
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297103500216
Date:
April, 1971
File:
PDF, 582 KB
english, 1971
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