ROP Color and Its Effect on Newspaper Advertising

ROP Color and Its Effect on Newspaper Advertising

Gardner, Burleigh B., Cohen, Yehudi A.
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Volume:
1
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376400100211
Date:
May, 1964
File:
PDF, 513 KB
english, 1964
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