How advertising relevance and consumer–Brand relationship...

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International Journal of Advertising 2019 / 04

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

Hayes, Jameson L., Golan, Guy, Britt, Brian, Applequist, Janelle
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1596446
Date:
April, 2019
File:
PDF, 2.73 MB
english, 2019
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