The mediating effects of message agreement on millennials’...

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The mediating effects of message agreement on millennials’ response to advocacy advertising

Bravo, Olivia Stacie-Ann C., Lee, Jaejin
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2019.1596969
Date:
April, 2019
File:
PDF, 1.69 MB
english, 2019
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