Consumers’ online brand-related activities (COBRAs) on SNS...

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European Journal of Marketing 2019 / 04

Consumers’ online brand-related activities (COBRAs) on SNS brand pages

Piehler, Rico, Schade, Michael, Kleine-Kalmer, Barbara, Burmann, Christoph
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2017-0722
Date:
April, 2019
File:
PDF, 595 KB
english, 2019
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