Signal Detection Theory and Single Observation Designs:...

Journal of Marketing Research 1994 / 02 Vol. 31; Iss. 1

Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

Cradit, J. Dennis, Tashchian, Armen, Hofacker, Charles F.
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100110
Date:
February, 1994
File:
PDF, 1.29 MB
english, 1994
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