Consumers’ Decision Plans and Subsequent Choice Behavior

Journal of Marketing 1981 / 03 Vol. 45; Iss. 2

Consumers’ Decision Plans and Subsequent Choice Behavior

Park, C. Whan, Hughes, Robert W., Thukral, Vinod, Friedmann, Roberto
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Volume:
45
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298104500204
Date:
March, 1981
File:
PDF, 1.58 MB
english, 1981
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