The impact of scandal on sport consumption: do different...

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  • The impact of scandal on sport consumption: do different...
European Sport Management Quarterly 2019 / 03

The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?

Abeza, Gashaw, O’Reilly, Norm, Prior, Daniel, Huybers, Twan, Mazanov, Jason
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Language:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2019.1586974
Date:
March, 2019
File:
PDF, 2.01 MB
english, 2019
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