The aesthetic fidelity effect

International Journal of Research in Marketing 2019 / 4

The aesthetic fidelity effect

Wiecek, Annika, Wentzel, Daniel, Landwehr, Jan R.
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Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2019.03.002
Date:
April, 2019
File:
PDF, 930 KB
2019
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