The Price Bundling of Services: A Normative Framework

The Price Bundling of Services: A Normative Framework

Guiltinan, Joseph P.
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Volume:
51
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298705100206
Date:
April, 1987
File:
PDF, 1.47 MB
english, 1987
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