![](/img/cover-not-exists.png)
On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models
Gupta, Sachin, Chintagunta, Pradeep K.Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379403100111
Date:
February, 1994
File:
PDF, 1.08 MB
english, 1994