The Dynamics of a Marketing Orientation in Transition...

Journal of International Marketing 1995 / 06 Vol. 3; Iss. 2

The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms

Golden, Peggy A., Doney, Patricia M., Johnson, Denise M., Smith, Jerald R.
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Volume:
3
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X9500300204
Date:
June, 1995
File:
PDF, 1.70 MB
english, 1995
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