Market Segmentation: Group versus Individual Behavior

Journal of Marketing Research 1968 / 08 Vol. 5; Iss. 3

Market Segmentation: Group versus Individual Behavior

Bass, Frank M., Tigert, Douglas J., Lonsdale, Ronald T.
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Volume:
5
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376800500303
Date:
August, 1968
File:
PDF, 956 KB
1968
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