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Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
Murthi, B. P. S., Srinivasan, Kannan, Kalyanaram, GurumurthyVolume:
33
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379603300307
Date:
August, 1996
File:
PDF, 1.07 MB
1996