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Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”
Wübben, Markus, Wangenheim, Florian v.Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.3.082
Date:
May, 2008
File:
PDF, 88 KB
english, 2008