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Nine Questions For the Diffusion of Innovation, Strategy and Innovation. The Application of the DSI Model in the Case Havaianas Brazil Sandals.
Rodrigues Gomes, Francisco, Manas, VicoYear:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2689611
File:
PDF, 1.50 MB
english, 2015