Marketing in the C-Suite: A Study of Chief Marketing...

Journal of Marketing 2011 / 01 Vol. 75; Iss. 1

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Nath, Pravin, Mahajan, Vijay
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Volume:
75
Journal:
Journal of Marketing
DOI:
10.1509/jm.75.1.60
Date:
January, 2011
File:
PDF, 422 KB
2011
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