Are you still online or are you already mobile? – Predicting the path to successful conversions across different devices
Kaatz, Christopher, Brock, Christian, Figura, LilliVolume:
50
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.04.005
Date:
September, 2019
File:
PDF, 1.01 MB
english, 2019