Cross Channel Consumer Behavior and its Benefits: Scale...

Review of Business Management 2018 / 07 Vol. 20; Iss. 3

Cross Channel Consumer Behavior and its Benefits: Scale Validation to Assess Purchasing Process Performance

Barreiros Porto, Rafael, Ioco Okada, Sionara
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Volume:
20
Language:
english
Journal:
Review of Business Management
DOI:
10.7819/rbgn.v20i3.3415
Date:
July, 2018
File:
PDF, 940 KB
english, 2018
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