Ambidexterity as a Key Factor in Banks’ Performance: A...

The Journal of Marketing Theory and Practice 2019 / 04 Vol. 27; Iss. 2

Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach

Monferrer Tirado, Diego, Moliner Tena, Miguel Ángel, Estrada Guillén, Marta
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Volume:
27
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2019.1577685
Date:
April, 2019
File:
PDF, 888 KB
english, 2019
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