How does a Brand Reputation-Driven Construct Impact on...

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Journal of International Consumer Marketing 2019 / 04

How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China

Mariutti, Fabiana Gondim, de Moura Engracia Giraldi, Janaina
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2019.1590280
Date:
April, 2019
File:
PDF, 2.01 MB
english, 2019
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