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The Ownership Effect in Consumer Responses to Brand Line Stretches
Kirmani, Amna, Sood, Sanjay, Bridges, SheriVolume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299906300107
Date:
January, 1999
File:
PDF, 1.56 MB
english, 1999