A Measure of Brand Acceptance

Journal of Marketing Research 1972 / 05 Vol. 9; Iss. 2

A Measure of Brand Acceptance

Aaker, David A.
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377200900207
Date:
May, 1972
File:
PDF, 1.13 MB
english, 1972
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