A Bayesian Approach to Estimating Household Parameters

A Bayesian Approach to Estimating Household Parameters

Rossi, Peter E., Allenby, Greg M.
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Volume:
30
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379303000204
Date:
May, 1993
File:
PDF, 1.39 MB
english, 1993
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