Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Grier, Sonya A., Brumbaugh, Anne M., Thornton, Corliss G.Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.2.035
Date:
April, 2006
File:
PDF, 120 KB
english, 2006