A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Ciceri, Andrea, Russo, Vincenzo, Songa, Giulia, Gabrielli, Giorgio, Clement, JesperLanguage:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2019-015
Date:
April, 2019
File:
PDF, 956 KB
english, 2019