The Generalizability of Psychographic Market Segments...

Journal of Marketing 1986 / 01 Vol. 50; Iss. 1

The Generalizability of Psychographic Market Segments across Geographic Locations

Lesser, Jack A., Hughes, Marie Adele
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Volume:
50
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298605000102
Date:
January, 1986
File:
PDF, 1.22 MB
english, 1986
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