How Digital Conversations Reinforce Super Bowl Advertising
Spotts, Harlan E., Purvis, Scott C., Patnaik, SandeepVolume:
54
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-54-4-454-468
Date:
December, 2014
File:
PDF, 272 KB
english, 2014