Young Chinese consumers' brand perception; the role of...

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Journal of Public Affairs 2019 / 05

Young Chinese consumers' brand perception; the role of mianzi as moderator

Rashid, Rao Muhammad, Rashid, Qurat ul Ain, Nawaz, Muhammad Asim, Akhtar, Sadia
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Language:
english
Journal:
Journal of Public Affairs
DOI:
10.1002/pa.1930
Date:
May, 2019
File:
PDF, 560 KB
english, 2019
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