How Much of the Corporate Image is Stereotype?

Journal of Marketing 1961 / 01 Vol. 25; Iss. 3

How Much of the Corporate Image is Stereotype?

Ferber, Robert, Tucker, W. T.
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Volume:
25
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224296102500313
Date:
January, 1961
File:
PDF, 736 KB
english, 1961
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