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Psychology and Marketing 2019 / 04

Family firms’ identity communication and consumers’ product involvement impact on consumer response

Alonso‐Dos‐Santos, Manuel, Llanos‐Contreras, Orlando, Farías, Pablo
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Journal:
Psychology & Marketing
DOI:
10.1002/mar.21212
Date:
April, 2019
File:
PDF, 431 KB
2019
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