Marketing sustainability through sport: testing the sport...

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European Sport Management Quarterly 2019 / 03

Marketing sustainability through sport: testing the sport sustainability campaign evaluation model

Trail, Galen T., McCullough, Brian P.
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Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2019.1580301
Date:
March, 2019
File:
PDF, 1.96 MB
2019
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