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The Negative Impact of Extensions: Can Flagship Products be Diluted?
John, Deborah Roedder, Loken, Barbara, Joiner, ChristopherVolume:
62
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299806200103
Date:
January, 1998
File:
PDF, 1.89 MB
english, 1998