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Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group
Zhao, Jingkun, Liu, Honglu, Pei, YileiVolume:
15
Language:
english
Journal:
Journal of Electronic Commerce in Organizations
DOI:
10.4018/JECO.2017100104
Date:
October, 2017
File:
PDF, 1003 KB
english, 2017