Perceived Risk for Multiple Services in the Consumer Buying...

International Journal of Information Systems in the Service Sector 2009 / 10 Vol. 1; Iss. 4

Perceived Risk for Multiple Services in the Consumer Buying Cycle

Cunningham, Lawrence F., Gerlach, James, Harper, Michael D., Kellogg, Deborah L.
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Volume:
1
Language:
english
Journal:
International Journal of Information Systems in the Service Sector
DOI:
10.4018/jisss.2009062903
Date:
October, 2009
File:
PDF, 479 KB
english, 2009
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