How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China
Mariutti, Fabiana Gondim, de Moura Engracia Giraldi, JanainaJournal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2019.1590280
Date:
April, 2019
File:
PDF, 2.01 MB
2019