Immediate Responses of Online Brand Search and Price Search...

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Journal of Marketing 2019 / 05

Immediate Responses of Online Brand Search and Price Search to TV Ads

Du, Rex Yuxing, Xu, Linli, Wilbur, Kenneth C.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242919847192
Date:
May, 2019
File:
PDF, 499 KB
english, 2019
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