A Behavioral Process Approach to Information Acquisition in...

Journal of Marketing Research 1978 / 11 Vol. 15; Iss. 4

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

Jacoby, Jacob, Chestnut, Robert W., Fisher, William A.
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Volume:
15
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377801500403
Date:
November, 1978
File:
PDF, 1.53 MB
english, 1978
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