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The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?
Nguyen, Long Thang Van, Lu, Vinh Nhat, Hill, Sally Rao, Conduit, JodieLanguage:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2019.04.003
Date:
May, 2019
File:
PDF, 536 KB
english, 2019