An Empirical Study of the Impact of Branding on Consumer...

An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria

Chinedu N., Ogbuji,, Aham V., Anyanwu,, Julius O., Onah,
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Volume:
6
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v6n6p150
Date:
June, 2011
File:
PDF, 286 KB
2011
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