An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria
Chinedu N., Ogbuji,, Aham V., Anyanwu,, Julius O., Onah,Volume:
6
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v6n6p150
Date:
June, 2011
File:
PDF, 286 KB
2011