Try Online Before you Buy: How does Shopping with Augmented...

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Electronic Commerce Research and Applications 2019 / 4

Try Online Before you Buy: How does Shopping with Augmented Reality affect Brand Responses and Personal Data Disclosure

Smink, Anne R., Frowijn, Sanne, van Reijmersdal, Eva A., van Noort, Guda, Neijens, Peter C.
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Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2019.100854
Date:
April, 2019
File:
PDF, 915 KB
2019
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