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Marketing Intelligence & Planning 2019 / 05

Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials

Sashittal, Hemant, Jassawalla, Avan
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Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2018-0446
Date:
May, 2019
File:
PDF, 265 KB
english, 2019
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