The Past as a Strategic Branding Resource: A Case Study of...

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The Past as a Strategic Branding Resource: A Case Study of Jay Chou, a Successful Chinese Music Artist

Wu, ZhiYan, Borgerson, Janet L.
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Year:
2008
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.1970106
File:
PDF, 180 KB
english, 2008
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