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Journal of Retailing 2019 / 5

The Effects of Retail Banner Standardization on the Performance of Global Retailers

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, Andras, Trina Larsen
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.04.002
Date:
May, 2019
File:
PDF, 1.19 MB
english, 2019
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