Marketing Strategy and the Structure of Aggregate,...

Marketing Strategy and the Structure of Aggregate, Segment-specific, and Differential Preferences

Holbrook, Morris B., Holloway, Douglas V.
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Volume:
48
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298404800106
Date:
January, 1984
File:
PDF, 845 KB
english, 1984
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