Adaptive Conjoint Analysis: Some Caveats and Suggestions

Journal of Marketing Research 1991 / 05 Vol. 28; Iss. 2

Adaptive Conjoint Analysis: Some Caveats and Suggestions

Green, Paul E., Krieger, Abba M., Agarwal, Manoj K.
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Volume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379102800208
Date:
May, 1991
File:
PDF, 1017 KB
english, 1991
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