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Assessing Social Impacts of New Products: An Attempt to Operationalize the Macromarketing Concept
Upah, Gregory D., Wokutch, Richard E.Volume:
4
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391568500400113
Date:
January, 1985
File:
PDF, 1.24 MB
english, 1985