How Not to Do Consumer Research

Journal of Marketing 1963 / 07 Vol. 27; Iss. 3

How Not to Do Consumer Research

Stock, J. Stevens, Auerbach, Barbara K.
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Volume:
27
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224296302700304
Date:
July, 1963
File:
PDF, 944 KB
english, 1963
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