Marketing Abstracts

Journal of Marketing 1977 / 10 Vol. 41; Iss. 4

Marketing Abstracts

McNeal, James U., Gross, Walter, Mertes, John E.
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Volume:
41
Journal:
Journal of Marketing
DOI:
10.1177/002224297704100416
Date:
October, 1977
File:
PDF, 1.93 MB
1977
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