Knowledge Bases and Salesperson Effectiveness: A...

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

Leong, Siew Meng, Busch, Paul S., John, Deborah Roedder
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378902600203
Date:
May, 1989
File:
PDF, 1.83 MB
english, 1989
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